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Decision Making For Homebuilders | Clear Authority (Video 2 of 3)

In the homebuilding industry, there is an unfortunate phenomenon in the 4th quarter. It is an intense time when up to 60% of units are closed in just a few months. Partners are pushed to their limits, employees work long hours, and your entire team goes into the holidays drained.

At Continuum Advisory Group, we call this phenomenon the 4th Quarter Fire Drill. It is a natural consequence of bad habits. Like any bad habits, these can be unlearned and prevented.

In Video 2 of 3, Continuum Advisory Group Principal Clark Ellis discusses how titles are just a name. A Senior Vice Managing President sounds important, but if he – or others – don’t know his role, it won’t mean much. Having clear lines of authority is crucial for timely and relevant action.

If there’s no clear authority figure, decisions can fall on the wrong people. For instance, a salesperson eager to please a customer may approve a nonstandard modification without consulting production. This unforeseen approval results in a rushed build, unhappy customer, or both.

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