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Competitive Advantage or Necessary Investment?

A few weeks ago, between a series of meetings with a homebuilder client, I was asked if I wanted try out their virtual reality prototype, which involved me donning a pair of heavy goggles and clumsily shuffling around within a 10’ x 10’ open space. The open space, of course, was reality.  But what I was seeing through the goggles was the living room of one of their best selling house plans. On the horizon was a beautiful, scenic mountain range, which could be easily enjoyed from the fashionable L-shaped couch that I was virtually standing beside.  From a stationary position, I could rotate in a 360-degree circle to see the kitchen, covered porch, downstairs bathroom, stairs, and the entrance to the 1st floor master bedroom. From the master bedroom, I could walk around the bed, check out the master bathroom, and even take another look at that mountain range. Perhaps the coolest part of this experience came from the upstairs hallway, where I could approach the banister of the stairs, bend at the waist, and see the downstairs foyer. While not available on this particular day, the ultimate end product will include the option to change everything from the color of the walls to the structural layout of the house.  You’ll be able to build your dream home and experience it, just at the small price of wearing a bulky set of goggles.

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GOBA Recap

Where do we find opportunity for competitive separation in an environment with such constrained resources? As a homebuilder, how do we deliver high quality homes to our customers on time with a depleted trade base and high internal turnover? As a trade contractor, how do we establish a productive relationship with the builder that’s built on trust and transparency, in turn allowing us to meet their expectations regardless of our own internal capacity? As a supplier, how do we communicate our strategic capabilities in a way that addresses a builder’s cycle time challenges?
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